For online businesses, advertising on Google Ads can be an extremely effective way to promote products or services to people actively searching for what you have to offer. However, ad performance depends on many factors, including the content of your ads, the keywords you use, and the landing page you send traffic. It’s essential to know how to improve performance in Google Ads, so you can best reach and convert potential customers as efficiently as possible. Here are five tips to help you do just that.
1. Use Negative Keywords
Negative keywords are words or phrases you want your ads not to show up for. For example, if you sell winter jackets and summer accessories, you would add the word, winter, as a negative keyword so that your ad doesn’t appear for searches like summer clothes. Negative keywords help make sure your ads only show up for relevant terms. Negative keywords are crucial to a successful PPC campaign because they help make sure your ads don’t show up when they’re irrelevant.
Experienced digital marketers can help you with google ads ppc management services to ensure your campaigns have a positive ROI. They will analyze data from past marketing campaigns and develop appropriate strategies for future campaigns based on their findings. They’ll be able to figure out what type of campaign will work best for your business and how much it will cost.
2. Use Ad Customizers in Your Ad Copy
Google Ad Customizers allow you to target different audiences with the same ad. For example, if you’re a travel company, you can customize your ad copy for people searching for hotels and resorts by changing the display text and headline from the default, book now, to plan your stay. These customizations will help ensure you get better click-through rates and conversions than if you used only one set of ads. You can use ad customizers creatively with no limit to meet your immediate needs.
For example, you can include count-down dates or special offers running out soon to encourage more clicks before they expire or even insert prices. You can also change the headline and sub-headline based on what’s trending or popular at any given time, like, what’s Your Favorite Destination? Or The Best Way to Spend Summer Vacation. These simple changes could make all the difference between getting clicks and getting none!
3. Use Google Ads Sitelinks
Google Ads is a great way to advertise your business and reach customers actively looking for what you offer. Using site links can be an excellent way to increase the click-through rate of your ads, as it gives searchers more information about your products or services before clicking on them. They help you promote more than one product or service at once while taking up less space within the ad text. That’s why they’re always worth using.
Google ads site links should link directly to high-quality pages that provide helpful content related to the user’s search query, so users will find what they’re looking for when they land on these pages. That way, people can learn more about your company, see pictures of your different offerings, or even read testimonials from past clients. The point is to make their lives easier by giving them all the info they need in just one place.
4. Include Call-Out Extensions
Call-out extensions are a great way to emphasize specific ad offers. They can be at the top or bottom of an ad, and it’s easy to change them with just a few clicks. For instance, you might want to change from highlighting one product offer, like $10 off or Free Shipping, to multiple products with different call-outs. You also have the option to add text such as Available Now! Or Only a Few Left In Stock!
These calls for action will inspire customers to click through now rather than later when they may not have time for last-minute shopping. These extensions provide an easy way to highlight new products or promotions you want people to know about and take necessary action. But how do you know which call-outs will work best for your business? There are three factors to consider: the offer, what people want, and the intent of the person searching.
5. Use Targeted Locations
Targeting is an essential aspect of advertising on Google. By only targeting a specific region or city, you can be sure that your ads will only be available to people in your target market. Using this tactic, you could potentially increase your reach while lowering costs and increasing ROI. Make sure that you’re targeting people by region and area code.
For example, if you have a business that is only relevant to the people of Gold Coast, ensure that your ads only appear when Gold Coast is the area code. Otherwise, they could be wasting impressions. Local PPC (pay-per-click) campaigns work best for local businesses with low budgets.
Google Ads are a great way to advertise your products and services, and they will promote your brand on a wide range of platforms. However, using the available features can help you have an even more successful campaign. However, some level of complexity comes with running a successful campaign. If you’re not familiar with these features or need guidance, it’s crucial to contact an experienced and reliable Google Ads agency for optimal results.